Publication
Abstract: Travel and tourism have been vital social activities of human beings since the past. This study aimed to assess the Tourism Industry of Metro Vigan and suggests how to enhance the industry so that policymakers and stakeholders have a basis to improve the 5As of the province’s tourism which enhances the safety, satisfaction, and meaningful experience of visitors. Data were collected by questionnaire and interviews of people involved in the tourism industry in Metro Vigan. The study found that all the components that were taken into consideration meet the needs and demands of the tourism industry. To ensure the sustainability of the tourism industry of the province, what should be enhanced now includes the 5As of tourism through the development of a website, construction of a parking structure, lowering of local business fees, assigning a permanent tourism officer, providing a free internet zone, proper garbage bins, and comfort rooms
Keywords: Accessibility, Accommodation, Amenities, Attraction, Activities
Abstract: Tourists are attracted to traveling to the historic places of the Philippines such as Vigan, which is the home of one of the New Seven Wonder Cities of the world. Tourism in Vigan has experienced continued growth and development. Today it has become a great challenge to meet and satisfy the needs and demands of tourists in getting vital information on the various tourism industries. When a large number of tourists is arriving at the same time, the Ilocos Sur Provincial Tourism Office, the forefront of the province, has been experiencing difficulty in catering all the information needs of such tourists. All of these may cause an adverse impact on tourism. To remedy such a problem, the Tourism Infomercial Analyzer system is designed and developed with features of an infomercial, travel router, and analyzer. The system aims to advertise, educate, and promote the province to the world. Likewise, it showcases the hidden beauty of the place and provides a detailed explanation about the province, its attractions, accommodations, and native commodities. Moreover, the system is designed to assist tourists with the possible land routes to reach crisscrossing destinations. Finally, the system is the most prominent product of Expert System suited to advertise and promote all tourist destinations in Metro Vigan.
Keywords: Tourism, Infomercial, Recommender, Analyzer, Itinerary Planner, Advertisement, Promotion, Marketing, Content-Based Filtering, Random Forest Algorithm
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