Two faculty members from the College of Business Administration and Accountancy (CBAA) served as speakers at the International General Lecturer 2025, held on November 5, 2025, at the Auditorium of Universitas Bina Sarana Informatika (UBSI) Kaliabang in Jakarta, Indonesia.
Dr. Glenn Paul Briones, Internationalization Focal Person of the CBAA, delivered a lecture titled “The Role of Research in Bridging Theory and Practice in Business Education.” In his presentation, Dr. Briones emphasized the indispensable function of research as the cornerstone that links academic theories to their practical applications in the business world. He stressed that through research, educators and students alike are able to validate concepts, generate innovative solutions, and address real-world business challenges with academic rigor.
He further explained that integrating research into business education cultivates critical thinking, fosters innovation, and encourages a data-driven mindset among learners—qualities essential for effective leadership and decision-making in today’s dynamic global marketplace. Dr. Briones concluded by urging educators to continuously engage in research endeavors to enrich classroom instruction and ensure that business education remains relevant, adaptive, and impactful beyond the academic sphere.
Mr. Jhonnino Serdenia, Adviser of the Organization of Business Administration Students (OBAS), delivered a presentation titled “Ilocano Workplace Values and Social Exchange: A Cross-Cultural HRM Perspective.” In his talk, Serdenia examined the distinct cultural traits of Ilocanos—such as diligence, humility, and mutual respect—and how these values influence organizational behavior, leadership styles, and employee relations in various work settings.
He emphasized that recognizing and integrating these cultural dimensions within human resource management (HRM) frameworks can enhance employee engagement, trust, and productivity. By drawing parallels between local workplace values and global HR practices, Serdenia highlighted the importance of cultural sensitivity and adaptability in managing a diverse workforce. His discussion offered a meaningful perspective on how regional identity contributes to effective management and the promotion of harmonious workplace environments across cultures.
The lectures formed part of UBSI’s international academic engagement program, which gathers educators and scholars from various partner universities. UNP’s participation reflects its continuing commitment to strengthen global linkages and promote Philippine perspectives in international academic discourse.
