Demonstrating its strong commitment to community empowerment and sustainable livelihood development, the College of Business Administration and Accountancy (CBAA), in partnership with the University Extension Office (UEO), successfully conducted a one-day training on February 13, 2026, in Barangay Bannuar, San Juan, Ilocos Sur.
Titled “Empowering Micro-Entrepreneurs through Dishwashing Liquid Soap Making and Market Strategies Training,” the initiative equipped local participants with practical production skills and essential marketing knowledge to help strengthen and sustain their small-scale enterprises.
The activity was carried out under the B.A.N.N.U.A.R. Program (Bumrangay Agtiinnulong para iti Nasaysayaat ken Naprogreso nga Komunidad Umado ti Agnanayon para ti Napag Rang-ay), an initiative designed to advance sustainable community development through targeted livelihood support and skills enhancement. A total of 35 beneficiaries participated in the training, including micro-entrepreneurs, Pantawid Pamilyang Pilipino Program (4Ps) members, and local community residents, all of whom stand to benefit from strengthened capacities and expanded economic opportunities.
The training centered on developing participants’ technical expertise and entrepreneurial skills essential for launching and maintaining viable income-generating enterprises. Ms. Claudette Rabago led the session on Dishwashing Liquid Production, guiding attendees through hands-on demonstrations of proper formulation, safe handling, and efficient production techniques. Complementing the technical discussion, Ms. Deborah Jaena Reolliquio delivered a comprehensive lecture on Costing and Pricing for Profitable Soap Production, emphasizing accurate cost computation, strategic pricing, and financial planning as key factors in ensuring long-term business sustainability.
Mr. Paul Richard Martin facilitated two comprehensive sessions—Product Packaging and Labeling Basics and Branding and Product Positioning for Local Markets—emphasizing the critical role of product presentation, regulatory compliance, and strong brand identity in enhancing market competitiveness. He highlighted how well-designed packaging and strategic positioning can significantly influence consumer perception and purchasing decisions.
Complementing the discussions, Mr. Romeo Arce delivered an in-depth lecture on Branding and Product Positioning for Local Markets, further equipping participants with practical insights on establishing a distinct market presence. The training concluded with Mr. Gerard Edwin Malcaba’s session on Marketing Strategies for Dishwashing Liquid Products, where he emphasized effective promotional techniques and community-based distribution approaches to help local producers expand their reach and sustain business growth.
The activity was spearheaded by the project coordinators and initiators, Dr. Eileen Rose Paculan and Prof. May Evelia Ruadap, with Dr. Princess Nebula Quebral, Mr. Paul Richard Martin, and Mr. Emman Trevor Quilala serving as organizers. Facilitation support was provided by Mr. Marvin Keith. Sosa, Mr. Charlie Trinidad, and Ms. Angelica Ralleca.
Article by By Emman Trevor Quilala.
