The College of Business Administration and Accountancy, in collaboration with the University Extension, recently conducted a Gender Harmonized Skills Training on Fish and Meat Processing cum Training on Agri-products Marketing Strategies on June 18, 2024, at Sitio Agumanay, Gayaman, Luba, Abra.

This initiative aimed to empower individuals in rural and coastal communities by providing them with essential skills in food processing and marketing, ensuring equality in all genders and fostering their contribution to their local communities.

The extension program started with the topic of Dr. Frances Duldulao. She shared her expertise on marketing strategies, including the utilization of e-platforms like social media to advertise products. Dr. Duldulao also discussed the importance of sustainable and eco-friendly packaging materials such as the use of starch-based bioplastics.

Next, Dr. Arpee Arruejo talked about advertising and promotion and provided insights on how participants can effectively advertise their products through various e-platforms, including social media.

Ms. Claudette Rabago, Coordinator for Food Processing at the University Extension Office, demonstrated the process of making smoked bangus, a popular fish processing technique. Participants were actively involved in the process, allowing them to gain hands-on experience and practical skills.

The organizers, including Mrs. May Evelia Ruadap (Coordinator for Livelihood and Training Services), Dr. Eileen Rose Paculan (CBAA Extension Coordinator), and Ms. Karen Calaycay, ensured that the activities catered to the needs and perspectives of both men and women, providing equal opportunities for skill development and entrepreneurial growth.

Article by Rocelle Villanueva.